What is an email autoresponder and how to set one up?

What is an email autoresponder? An email autoresponder is a form of marketing automation software that automatically sends an already prepared email to contacts on your mailing list. The sending of the email is triggered when contacts fulfill certain predefined conditions that can either be characteristic (e.g. date of birth) or behavioral (e.g. contact fills […]

38 Experts Share Their Email Marketing Best Practices for 2019

Over the years, email marketing has evolved to be one of the most cost-efficient forms of digital marketing. However, learning the ins and outs of this marketing instrument is often harder than most marketers anticipate. Some things may work for one business, but end up being a total failure for another. The only way to really […]

What Is Audience Segmentation And Why Do You Need It?

In this article, we take a look at how audience segmentation works, why it is effective, and how to create your own segment. Additionally, we cover a few bulletproof segmentation strategies for your email list. Understanding the nuts and bolts of email marketing can often be a challenging task. How do you know if you […]

[Sendinblue Webinar Replay] How to build your relationship marketing strategy

Did you miss out on the latest Sendinblue webinar? Not to worry, you can catch up by watching the full video replay below. On July 23 Candela S. Baixauli, Channel Marketing Manager at Sendinblue, hosted a webinar alongside Angie Meeker, Director of Customer Success at OptinMonster, on the topic of ‘How to build a relationship […]

11 Email Marketing Examples that Inspired Us

You want to design an original and impactful marketing email but you’ve no idea where to begin. It’s ok, we know how hard it can be to design an email from scratch. That’s why in this article we’re showing you some of our favorite email marketing examples for your inspiration.    Email design trends are a […]

Connecting email marketing campaigns with Google Ads

The way to obtaining a new lead can be long and tedious. Most often, one promotion channel is not enough to convince the user to convert. In order to reach the end of the sales funnel, it is necessary to influence customers in various ways. In this article, I’ll tell you how to do it […]

Email marketing according to GDPR

Important changes are coming that will affect all entities that process personal data. On May 25 of this year, the General Data Protection Regulation (GDPR) comes into force. It is a new set of regulations that will apply throughout the European Union and applies to all industries and activities. The new rules are largely general […]

10 Articles To Read When You Start Email Marketing

As you can see, we are happy to share knowledge with our readers via our blog, resource center, at meetings, conferences & training. But if you are new on our site and just wanted to find basic information and start email marketing, here is a list of articles you should read to get you started. […]

7 Email Marketing Tactics to Boost your M-commerce

Mobile devices have become an integral part today’s lifestyle. As the technology curve minimizes the cost of production, almost everyone now owns a smartphone with cellular capabilities. With the abundance of this technology and rising trends in ecommerce, mobile phones are spearheading the ecommerce industry through improved user experience and new features being released each […]