Pepipost – your secret email superhero!

An email delivery tool that is the best-kept secret That secret is kept a little too much, in our opinion, and MailBakery’s coding works brilliantly with this tool, so we thought a shout-out is worthwhile to share! Pepipost is an email delivery service that works with either API or SMTP. Pepipost can send triggered emails […]

14 Newsletter Branding Ideas to Boost Engagement

With almost 300 billion emails sent and received every day, it takes a lot to stand out in the inbox. While that number can seem overwhelming, you can tip the odds in your favor by making one simple change to your email newsletter: bringing your brand identity front and center. Build your branded newsletter with […]

Best Automated Lead Nurturing Workflow to convert visitors

If you don’t know what lead nurturing is, or it isn’t going well for you, then you may be missing some important details. Lead nurturing through email marketing is important because not all leads are ready to buy as soon as they hit your site. And if you don’t nurture them the right way, they […]

How to Set Up CRM for Small Business in 4 Easy Steps

Did you know? The Sendinblue sales and marketing toolbox is now equipped with a CRM feature! Setting up CRM software for small business has never been easier. This 4-step guide will show you exactly how to do it. CRM, or Customer Relationship Management, is the term that refers to all the processes, actions, and technologies […]

3 CRM Examples to Inspire Your CRM Strategy

Looking for some inspiration on how to improve your customer relationships? In this article we’re bringing you CRM examples from companies who use customer relationships as a driving force for sales. Your relationship with customers is one of the most important aspects of your business. As the name suggests, Customer Relationship Management (or CRM for […]

How to Structure and Write Great Promotional Emails – A Guide

This article will be of great help to you if you want to write great promotional emails with high conversion rates. We will take a look at email marketing stats, best practices, types of promotional emails and promotional email examples. Email is one of the most effective ways to reach out to potential and existing […]

Why Your Business Needs to Practice Email Verification

Running an email campaign without using email verification is like playing darts in the dark. You don’t know what you’re hitting or even if you’re close to the target. Practicing good email verification gives you a fighting chance at success. Create a free Sendinblue account >> Email may seem like a quaint relic from the […]

8 Steps to Creating a CRM Strategy for Your Business

What is a CRM strategy? A Customer Relationship Management (CRM) strategy is a plan to grow sales and improve customer service through a combination of processes, actions, and technology, involving the sales, marketing, and customer service functions of a business. I want to try Sendinblue’s CRM feature >> What was once the traditional buyer-seller model […]

Understanding Email Funnels and Structuring Your Own

In this article, we take a look at how email funnels work, explaining each stage and what it does. Additionally, we cover a few strategies and structures for each of these stages. Successful email marketers have a lot in common with chess players. They are always thinking 3 steps ahead. They make scenarios of all […]

What is the best font for email? The sender's typography guide

Choosing the best font for your marketing emails requires careful consideration. You may not have realized it, but font style matters just as much as your message. Here you’ll find all the information and tips to help you select the best font for email. I want to test email fonts with Sendinblue >> The last […]