A long-standing conflict in email marketing has been the intersection of brand standards and email client support. This is usually most clearly seen in the context of fonts: As many email clients only support web-safe fonts, Arial, Verdana and Times New Roman are among standard font choices when creating emails.Continue Reading

We are excited to announce the winners for the 2020 ANA Tempemail Experience Council’s Awards! It was a talented group of candidates and outstanding email marketing campaigns this year. The ANA Tempemail Experience Council (EEC) Awards Subcommittee reviewed a cross-section of submissions to recognize excellence and innovation in email marketing.Continue Reading

You’ve probably read a lot about marketing in this new reality of people working remotely to achieve physical distancing. With more and more businesses trying to navigate their marketing efforts amid business location, product and service updates/changes all while tying to maintain a positive outlook on keeping their doors openContinue Reading

Halloween’s massive popularity has led some retailers to rank it second only to Christmas, with projected spending at an unBOOlievable $8.8B in 2019. Our marketers are having a scream dressing up and sending out Halloween campaigns for Epsilon’s clients. Try these 5 tricks yourself: Trick #1 Dress up your design:Continue Reading

We’re excited to announce the opening of the 2020 EEC Awards. Start thinking about who shines and excels in email marketing – it’s time to nominate those trail-blazing individuals and those innovative email marketing campaigns for an EEC Award.   We made some exciting changes this year in looking forContinue Reading