Although email has withstood the test of time during this pandemic, plenty of brands have had major email faux pas which has had a bad impact on their brand images. Crafting emails for a crisis requires extreme caution and asks for an ‘emotionally intelligent’ approach. Global search patterns tell us
We are excited to announce the winners for the 2020 ANA Tempemail Experience Council’s Awards! It was a talented group of candidates and outstanding email marketing campaigns this year. The ANA Tempemail Experience Council (EEC) Awards Subcommittee reviewed a cross-section of submissions to recognize excellence and innovation in email marketing.
You’ve probably read a lot about marketing in this new reality of people working remotely to achieve physical distancing. With more and more businesses trying to navigate their marketing efforts amid business location, product and service updates/changes all while tying to maintain a positive outlook on keeping their doors open
Halloween’s massive popularity has led some retailers to rank it second only to Christmas, with projected spending at an unBOOlievable $8.8B in 2019. Our marketers are having a scream dressing up and sending out Halloween campaigns for Epsilon’s clients. Try these 5 tricks yourself: Trick #1 Dress up your design:
We’re excited to announce the opening of the 2020 EEC Awards. Start thinking about who shines and excels in email marketing – it’s time to nominate those trail-blazing individuals and those innovative email marketing campaigns for an EEC Award. We made some exciting changes this year in looking for
Working with digital marketers over the last 15 years, I’ve witnessed a habit where they can become all consumed with activity metrics like email open rates, website page views, number of marketing qualified leads, and webinar attendee to registrant percentage rate. While these metrics are important in understanding your marketing
Welcome to Sendinblue’s Ultimate Email Marketing Strategy Guide! This comprehensive guide will show you step-by-step how to create a plan that’s going to take your email marketing to the next level. Don’t be fooled by anyone who tells you that email marketing is dead. As the experts of email marketing
Over the years, email marketing has evolved to be one of the most cost-efficient forms of digital marketing. However, learning the ins and outs of this marketing instrument is often harder than most marketers anticipate. Some things may work for one business, but end up being a total failure for another.
Did you miss out on the latest Sendinblue webinar? Not to worry, you can catch up by watching the full video replay below. On July 23 Candela S. Baixauli, Channel Marketing Manager at Sendinblue, hosted a webinar alongside Angie Meeker, Director of Customer Success at OptinMonster, on the topic of