Halloween’s massive popularity has led some retailers to rank it second only to Christmas, with projected spending at an unBOOlievable $8.8B in 2019. Our marketers are having a scream dressing up and sending out Halloween campaigns for Epsilon’s clients. Try these 5 tricks yourself: Trick #1 Dress up your design:Continue Reading

We’re excited to announce the opening of the 2020 EEC Awards. Start thinking about who shines and excels in email marketing – it’s time to nominate those trail-blazing individuals and those innovative email marketing campaigns for an EEC Award.   We made some exciting changes this year in looking forContinue Reading

Working with digital marketers over the last 15 years, I’ve witnessed a habit where they can become all consumed with activity metrics like email open rates, website page views, number of marketing qualified leads, and webinar attendee to registrant percentage rate. While these metrics are important in understanding your marketingContinue Reading

Welcome to Sendinblue’s Ultimate Email Marketing Strategy Guide! This comprehensive guide will show you step-by-step how to create a plan that’s going to take your email marketing to the next level. Don’t be fooled by anyone who tells you that email marketing is dead. As the experts of email marketingContinue Reading

Important changes are coming that will affect all entities that process personal data. On May 25 of this year, the General Data Protection Regulation (GDPR) comes into force. It is a new set of regulations that will apply throughout the European Union and applies to all industries and activities. TheContinue Reading